A global pharmaceutical organization partnered with SIMpact Live to strengthen the coaching capability of its Sales Managers — moving beyond traditional training to achieve real behaviour change.
A leading global pharmaceutical organization with a strong focus on innovation and patient impact. The Canadian affiliate sought to elevate leadership capability within its sales organization to drive higher performance and engagement.
Coaching quality varied significantly across Sales Managers
Traditional training was not translating into behaviour change
Managers avoided difficult performance conversations
Coaching was not consistently aligned with business priorities
Limited reinforcement led to low learning retention
No structured system to build and sustain coaching capability
We repositioned coaching development from a one-time learning event to an ongoing capability-building system focused on real-world application.
Managers participated in live simulations based on actual business challenges including performance management, engagement, and accountability conversations.
Each simulation was followed by feedback from the coachee, a professional coach, and a written report with strengths and development priorities.
Participants immediately re-applied feedback in a second simulation, accelerating skill development and confidence.
Managers selected scenarios based on current business needs. Advanced sessions included observation by their own manager to reinforce alignment.
Customized SIMpact Live simulations were used post-session to reinforce learning, strengthen decision-making, and ensure long-term retention.
From training people… to building capability that shows up in performance.
"This experience fundamentally changed how our managers approach coaching. The combination of real-world practice, immediate feedback, and reinforcement made the learning stick in a way we haven't seen before."
— Senior Leader, Sales Organization
Behaviour change requires practice and feedback — not just knowledge
Immediate application dramatically accelerates learning
Leadership alignment is critical for sustained change
Customization increases relevance and adoption
Digital reinforcement is essential for long-term pull-through
If your organization is investing in training but not seeing consistent behaviour change, SIMpact Live can help you bridge the gap between learning and performance.